Tory Burch
Global artistic direction for an American icon.
Led design, direction, and strategy for: global brand marketing, international store openings, integrated campaigns, product launches, identity refinement, customer experience, events, VIP/influencer gifting, packaging, collaborations, partnerships, licensing, photography, pre and post-production, Tory Burch Foundation, and special projects.
Global Creative Leadership
Brand World Strategy & Storytelling
Visual Identity Systems
International Brand Expansion
Strategic Partnerships
Crafting a Brand World
Produced and led cross-channel, global brand marketing, advertising, and customer experience projects. Created design direction for global campaigns, collaborations, partnerships, brand, and special projects.
Licensing
Oversaw global advertising campaigns, photography, and product launches for Estée Lauder, Fossil, and Luxottica
Global Packaging Programs
Oversaw global e-com, store, special project, and licensing packaging programs
Art Direction
Oversaw photo art direction for global lifestyle, still life, integrated advertising campaigns, social creative, and more
Visual Direction
Led and oversaw elevating visual merchandising
and photography for global store openings, brand communication, and marketing
Tory Sport
Brand Design & Launch
Led art direction and design for brand launch: packaging, color identity, logo refinements, print collateral, iconography system, graphic elements, brand books, guidelines, marketing pitches, store photography, and more. Partner Agency: Wednesday
Credits & Love
Creative Direction: Tory Burch and Honor Brodie
VP, Creative: Louisa Gent
Designers: Melissa Nemec, Rose Jang, Melissa Perez, Hope Boyarsky, Chris Campisi, Jeremy Diamond
Store Photography: Nina Choi
Campaign Photography: Angelo Pennetta, David Sims, Josh Olins, Zoë Ghertner
Related
