Transform by design
Shaping the identity of future-forward consultants.
Design direction and creative strategy for the launch of Transform by design. Founded by Smart Design alum, Tbd is a consulting firm specializing in helping organizations acquire, develop, and integrate creative capabilities. The project included brand design, creative direction, discovery, strategy, website launch, marketing creative, and more.
Design Direction
Research & Discovery
Creative Strategy
Visual Identity
“To create an emotional response without photography, we developed a visual language inspired by ideation tools like Post-its for color direction, experimental album cover art, and 1970s psychedelic graphics that evoke transformation.”
“Futura was chosen as an elegant workhorse typeface to bring consistency across all brand communication.”
“A vibrant magenta creates instant brand recognition across channels and collateral.”
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