Transform by design
Shaping the identity of future-forward consultants.
Design direction and creative strategy for the launch of Transform by design. Founded by Smart Design alum, Tbd is a consulting firm specializing in helping organizations acquire, develop, and integrate creative capabilities. The project included brand design, creative direction, discovery, strategy, website launch, marketing creative, and more.
Design Direction
Research & Discovery
Creative Strategy
Visual Identity
“To create an emotional response without photography, we developed a visual language inspired by ideation tools like Post-its for color direction, experimental album cover art, and 1970s psychedelic graphics that evoke transformation.”
“Futura was chosen as an elegant typeface to bring consistency across all brand communication.”
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