Black Lives Matter

 

Black Lives Matter, 2016
Creative direction and design of a 360 marketing campaign proposal for Black Lives Matter. Campaign included: a website providing a filter overlay of Black Lives Matter for social media posts, wild posting campaign featuring participants alongside historical figures of the Civil Rights Movement, promotional t-shirts, sticker designs and identity refinement.

 
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Identity Refinement

 

Stickers for promotional marketing and mobile experience

 

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Website experience for social filter campaign

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Street campaign featuring participants alongside historical figures of the Civil Rights Movement

T-shirt design with sales proceeds funding local chapters of BLM